NOVA Advisory · Engagement Brief

The advisory work behind every Saturday.

Beyond the software, TN Stars Flag operates under a NOVA Advisory engagement — a structured consulting partnership covering league entity setup, operations build, player development strategy, revenue & sponsorship, and a multi-season roadmap. This page is the engagement summary.

Contact Advisory See engagement phases
Engagement: active Client: TN Stars Flag Cadence: weekly
4
Engagement Phases
26
Deliverables Scoped
12
Shipped to Date
12wks
Total Timeline
Engagement Phases

Four phases. One league.

The NOVA Advisory engagement structure adapted for TN Stars Flag's competitive travel-team context. Each phase has its own deliverable list, review milestone, and value benchmark.

01
Weeks 1–3 · Jun
Complete

Foundation & brand

League identity, legal structure guidance, public-facing brand system, and the marketing site that parents register through. The launch surface every other deliverable would attach to.

  • Brand identity system Logo, three-star Tennessee tri-star motif, pink + Carolina blue palette, Anton + Plus Jakarta Sans typography
  • Public marketing site (tnstarsflag.com) Hero video, divisions, season schedule, FAQ, registration form, full SSL + DNS, OG cards, Netlify deploy
  • Player registration intake 20-field intake with waiver + photo release + code of conduct, AJAX submit, email confirmation
  • Domain & DNS setup tnstarsflag.com purchased through Netlify, four subdomains wired (root, www, proscout, advisory, sidelineos)
02
Weeks 3–6 · Jul
In progress

Player development & scouting

Tools and protocols for evaluating players, balancing teams, and capturing the development data competitive travel programs need to support college-recruiting conversations later.

  • ProScout deployment (proscout.tnstarsflag.com) Evaluator app branded for TN Stars Flag, PWA-ready, offline-capable, CSV import / export
  • Evaluation rubric design 1–5 scale across catching, throwing, route running, flag-pulling, field IQ — calibrated to age divisions 8U → HS
  • Snake-draft balancer Automated team-formation engine driven by ProScout ratings; produces balanced rosters across the division
  • Player profiles for recruiting Long-term player tracking schema designed for HS division — exportable summary sheets for college recruiters
03
Weeks 6–9 · Aug
Queued

Revenue & sponsorship strategy

The funding architecture that lets a competitive travel team operate without leaning entirely on family fees. Tiered packages, sponsor outreach, and the dashboards sponsors need to see ROI.

  • Tiered sponsor package design Three tiers (Field, Banner, Title) with jersey, field signage, digital, and event-night placement matrices
  • Sponsor prospect list (25–50 local businesses) Researched local prospects in Williamson + Davidson counties, mapped to package tier fit
  • Sponsorship pitch deck 10-slide deck — league overview, family demographics, impression delivery, package pricing, contract terms
  • Sponsor portal (advisory.tnstarsflag.com/sponsors) Self-serve renewal, impression tracking, branded sponsor pages, automated annual invoicing
  • Family-fee + scholarship policy Cost-per-player modeling, sibling discount math, and a need-based scholarship application workflow
04
Weeks 9–12 · Sep
Queued

Launch operations & multi-season roadmap

Game-day operations playbook for the first Saturday and the multi-season expansion plan. The work that turns a single great season into a recurring program.

  • Game-day operations playbook Field setup, official assignments, weather-call protocol, parent communication script, scoring workflow
  • Referee & official recruitment Local certified-official sourcing, training plan, pay rate benchmarking, scheduling system
  • Safety & weather protocols Concussion protocol, lightning policy, severe-weather call hierarchy, emergency-contact escalation
  • Post-season retrospective 30-day post-launch review covering registration funnel, evaluation accuracy, sponsor renewals, parent NPS
  • 2027 expansion roadmap Spring + Fall season planning, additional age divisions, regional tournament hosting, multi-team travel programs
How we work

Principles that shape every phase.

The advisory engagement isn't a deck-and-disappear — it's an embedded build cadence with shipped artifacts every week and a single point of accountability.

Always

Built, not briefed

Every advisory deliverable ships as working software, a deployed site, or a real document — not a slide. We don't bill for decks that gather dust on a shared drive.

Always

Weekly cadence

One 45-minute review every Monday. Every Friday, a written status update lands in your inbox with what shipped, what's blocked, and what's queued for the following week.

Always

You own everything

Every domain, repo, deploy, design token, sponsor list, and document is owned by TN Stars Flag from day one. SidelineOS hosts the platform; you keep the keys.

Always

Single accountable person

One advisor on the engagement, not an account team. The same person who scoped Phase 1 is the same person reviewing Phase 4. No handoffs, no rotation, no relationship debt.

Engagement contact

Questions about the work?

Direct line to the advisor for status questions, scope changes, or anything that should be added to a future phase.

advisory@tnstarsflag.com